Search Plus Your World – What Will It Mean For You?

Search Plus Your World will be rolled out in the UK probably within the next few weeks, with this update looking like one of the biggest search changes that we will have seen for some time. With many people already being able to use Search Plus Your World globally, the jury is now well and truly out about whether this is a search enhancement or whether it is a sign of Google trying to dictate what we see in our results.
With Twitter and a few other sites getting a little bit upset to say the least about the changes, Google has strongly defended the new feature, but there are many people who are still unsure about whether this change is a feature worth having and using or if it just going to be a bit too much to handle over the next few months.
So, what is Search Plus Your World?
Search Plus Your World is simply a personalisation of your search results, which in all fairness, you can choose to have or choose to use the “old” search system (or will be able to soon).
When you search for something with Search Plus Your World, it will start to bring in results from people on your Google+ network, business pages, profiles and photos, meaning that the things your friends publish and talk about could soon start forming part of your search results.
But, it is not just your friends whose content you will see. The new search will bring in related information from the whole of the Google+ users (if they have permitted sharing), whether you are friends with them or not, which means that if someone has posted a picture of themselves at the local football match and you look for the match report, you could well end up seeing the photo as part of your results, plus their discussion on the game as well.
Although we are yet to see the full changes in the UK, we are looking forward to seeing how this new and more personalised search could work from a personal point of view, but also to see how it affects SEO methods and whether there will be a knee jerk reaction from the online webmaster world to try and take advantage of this new system.

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